Podcast listening is gaining popularity in Europe. Almost 70 million people in the pre-Brexit EU-5 (France, Germany, Italy, Spain, and the UK) will listen to podcasts this year, per our estimates. However, the combined number of listeners in those countries is still much lower than the total number in the US (117.8 million).

On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.

US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

From niche to emerging market status, podcasting is coming of age in China.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

How many US podcast listeners skip ads?

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Pandora outpaces Spotify for brand recognition in US

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

With UK adults having so much time on their hands, it’s perhaps surprising to see audio struggling to hit the same, or at least similar, heights as video. However, with commuting (a key listening environment) essentially nixed, maybe this was to be expected after all.

eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.

eMarketer forecasting director Shelleen Shum explores our numbers for UK podcast listeners and reasons why adoption is slow. Watch now.

US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about cookies—who's baking and who's buying—millennials’ attitudes about kindness (and what that might mean for shopping), and wearable device growth.

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.