On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

If it feels like podcasts have more ads, that’s because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That’s a growth of 15.9% over 2023.

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?

On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.

This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.

On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.