Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Podcast
US Digital Audio Forecast Overview 2026

US Digital Audio Forecast Overview 2026

Report
Dec 08, 2025

Digital audio commands massive attention, and podcasts keep most listeners within reach. As viewing blurs with listening, marketers face an opportunity—but also a widening gap between consumer time spent and the ad investment flowing into audio.

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail

Audio
Dec 03, 2025

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

Audio
Dec 01, 2025

On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

Audio
Nov 26, 2025

On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) have put together a very unofficial list of the top eight retailers they're watching, based on strategies, launches, and collaborations we’re genuinely thankful for — the moves that made us smile, surprised us, or gave us hope for where retail is heading. In this episode, Committee members Suzy Davidkhanian and Emmy Liederman will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

Audio
Nov 24, 2025

On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on for next year. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and Vice President and General Manager of DG Media Network, Austin Leonard. Listen everywhere, and watch on YouTube and Spotify.

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers

Audio
Nov 21, 2025

On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about how AI is actually affecting the broader job market. Is Amazon’s new “Help Me Decide” feature a significant stepping stone toward agentic AI? And could Amazon’s AI smart glasses for delivery workers be a Trojan horse for broader smart-glasses adoption? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.

Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

Audio
Nov 19, 2025

On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.

The Big 3 Questions For Google — OpenAI's Atlas, AdTech Hearings, and a $100bn Quarter | Behind the Numbers

Audio
Nov 14, 2025

On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI’s new browser, Atlas? What’s the main takeaway from the remedies hearings about Google’s ad tech business? And what’s the significance of Google’s first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

Audio
Nov 10, 2025

On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.

Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

Audio
Nov 07, 2025

On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.

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Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

Audio
Nov 05, 2025

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.

“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers

Audio
Oct 27, 2025

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.

Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail

Audio
Oct 22, 2025

In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu’s, Patrick Buchanan.

The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

Audio
Oct 20, 2025

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

Audio
Oct 15, 2025

On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most likely to use it to buy, and if Amazon and Google can offer compelling alternatives. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Carina Lamb (formerly Perkins) and Zak Stambor.

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

Audio
Oct 14, 2025

In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez.

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

Audio
Oct 10, 2025

On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

Audio
Oct 08, 2025

In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico.

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

Audio
Oct 03, 2025

On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

How (Not) to Rebrand | Reimagining Retail

Audio
Oct 01, 2025

In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.

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