AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

As hype over the asset class explodes, players want to capitalize on early-mover advantages

New Character AI feature offers opt-in parental reports: While better than nothing, teen users still control visibility—highlighting fragmented safety standards across AI chatbots.

With Researcher and Analyst, Copilot gets smarter at handling strategy and data—key upgrades as businesses demand more value.

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

From partnership matching to payments, its AI agent slashes the nine-hour grind of creator outreach to five minutes.

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

Shareable prompts and smarter reasoning controls aim to break silos and boost teamwide AI adoption across departments.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.

Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.

It promises emotional intelligence and creative capabilities, with a hefty price tag and limited availability. Integrating its best features into GPT-5 could conserve GPUs.

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

The improved Alexa finally debuts with better conversation skills and smart home features. Can Amazon convince users to pay when smartphones offer similar features for free?

Anthropic’s latest model introduces adjustable reasoning, letting businesses fine-tune AI responses based on speed, cost, and complexity

The AI search startup is launching a browser to pull users away from Google—turning its search engine into a full-fledged, AI-powered browsing experience.