Newspapers Trends & Statistics
Semafor’s success comes from less advertising, more events
Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.
Trust in media reaches a record low, diminishing ad effectiveness
Trust in news media is at a record low in the US, with just 28% of Americans across age groups and party affiliations showing a “great deal” or “fair amount” of trust in television, radio, and newspapers to report news fully, fairly, and accurately, per Gallup. Creating content that aligns with core audience values will be critical to sustain advertising success as consumer trust in media declines.
Another major newspaper ends print to go digital-only
The Atlanta Journal-Constitution will publish its final print edition on December 31, 2025, before becoming a digital-only outlet on January 1, 2026. Publisher Andrew Morse said the move will allow resources to flow into newsletters, podcasts, video, and a new mobile app. The 157-year-old paper has already posted double-digit digital subscription growth and expanded statewide reach. The shift mirrors broader industry trends: nearly half of US adults never read print newspapers, while digital ad spend continues to climb. AJC’s farewell to print underscores the inevitable math: audiences and advertisers are digital, and adaptation is survival.
Global Media Intelligence 2024: China
How time spent with media, device ownership, and media adoption stack up in China.
Global Media Intelligence 2024: Latin America
How time spent with media, device ownership, and media adoption stacks up in Latin America.
Global Media Intelligence 2024: Middle East and Africa
This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.
Global Media Intelligence 2024: South and Southeast Asia
How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.
Global Media Intelligence 2024: United States
How time spent with media, device ownership, and media adoption stacks up in the United States.
Global Media Intelligence 2024: Western Europe
How time spent with media, device ownership, and media adoption stacks up in Western Europe.
The Global Media Intelligence Report 2024
The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.
Time Spent with Media, US
Time Spent with Traditional Media, US
Total Media Ad Spending, China
Global Media Intelligence 2023: United States
The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Media Usage, UK
Media Usage, US
Time Spent with Traditional Media, China
Time Spent with Traditional Media, India
Time Spent with Traditional Media, Japan
Time Spent with Traditional Media, South Korea
Powerful data and analysis on nearly every digital topic.
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