Sports has long been the go-to for high-intent connected TV (CTV) audiences, but that strategy is starting to plateau. Lifestyle content is emerging as a more consistent driver of engagement, attention, and purchase behavior.

Western Europe’s ecommerce market is entering a more mature era of growth powered by marketplaces, mcommerce, and digital grocery.

Prime Video blends binge and buy: New Clips turn casual scrolling into instant transactions on mobile.

1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.

Black Friday 2025 sales outperformed expectations as consumers, motivated by steep discounts, drove 4.1% retail growth and a 10.4% jump in ecommerce despite ongoing inflation pressures. Shoppers responded strongly to major deals across toys, electronics, apparel, and TVs, even as overall enthusiasm for the day slipped and higher prices weighed on order volumes. Mobile dominated online activity, BNPL usage grew, and genAI-powered shopping surged, boosting conversion rates for retailers using the technology. The results suggest consumers are cautious yet still willing to spend selectively, signaling a steadier holiday season than anticipated.

This sponsored video by Awin will explore how affiliate and referral marketing are driving digital buyer growth among Gen Z.

Ecommerce is entering an era of steady growth in Western Europe as trade tensions ease and consumer confidence returns—but essentials are still the spending priority.

Ecommerce growth is slowing as the market matures, but gains will come from mobile commerce, Gen Z buyers, and high-performing categories.

US retail and ecommerce sales growth will take a hit in 2025 as unpredictable changes in tariff policies ripple through the economy, shaking consumer confidence.

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

Our benchmarking report series provides critical data to help retailers calibrate their own retail and ecommerce sales against the wider market.

Mcommerce spending hit a record $280.4 billion in the first seven months of 2024: The channel steadily gained share this year as shoppers turned to their phones more frequently to make purchases.

This year, mobile commerce has not only broken records, but also continued to solidify itself as a driving force behind ecommerce growth. More than two-thirds (67.4%) of the US population will be mcommerce buyers this year, spending $534.8 billion on their mobile devices, per our July 2024 forecast. Here are five key stats that underscore the expanding mcommerce opportunity, plus ways for brands and retailers to capitalize.

This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Retail mcommerce is a $542.73 billion opportunity in the US this year, growing 11.7%. To maintain that growth and attract mobile shoppers, retailers will have to create seamless smartphone and app buying journeys, invest in loyalty programs to retain users, and prove that the mobile experience stands up against desktop.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.