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EMARKETER

More clicks, more carts—thanks to Gen Z

This sponsored video by Awin explores how affiliate marketing is powering Gen Z’s digital buying habits.

Article  |  Oct 8, 2025
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Influencer Marketing
United States
Worldwide

Piper Donnelly, account director at Awin, sits down with EMARKETER’s Suzy Davidkhanian to discuss how this generation blends social discovery with shopping, why authenticity matters more than influence, and how referral rewards turn fans into brand advocates. Hear how brands are streamlining mobile shopping, building trust through creators, and turning Gen Z engagement into measurable performance.

 

 

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Awin

 

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