AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.

CTV manufacturers don’t mind selling at a loss: High market penetration leads Vizio and others to turn to advertising’s lucrative potential.

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.

Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

Catch up on how FAST services are shaking up TV advertising.

Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.

AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.

LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Connected TV ad spending continues to expand substantially.

Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.