Why every streamer wants podcast deals: A flurry of exclusive video deals offers streamers a low-cost way to drive viewership.

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

Netflix bets on daily live podcasts: Popular iHeartMedia podcast “The Breakfast Club” will go live daily on Netflix as it swings at YouTube’s lead.

Hispanic consumers are driving digital engagement across video, audio, and social. While their media habits stand out, their shopping largely aligns with the total population—forcing brands to rethink how they connect culture to conversion.

How can audio ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

IHeartMedia earnings show the power of podcasts: Though the format has its challenges, strong growth will make it a priority for audio platforms.

SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.

A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.

Marketers could face a new challenge of podcast fragmentation, requiring more complex media planning.

Creator marketing will scale in 2026 as brands chase measurable outcomes. At the same time, pressures from AI, shifting platform incentives, and rising automation will reshape how creators earn and grow.

Digital audio commands massive attention, and podcasts keep most listeners within reach. As viewing blurs with listening, marketers face an opportunity—but also a widening gap between consumer time spent and the ad investment flowing into audio.

Netflix and iHeartMedia are discussing a deal that would allow the popular streaming platform to license iHeartMedia’s video podcasts, shortly after Netflix inked a similar deal with Spotify, per Bloomberg. An expanded video podcast portfolio will unlock new opportunities for marketers if Netflix chooses to sell ad space on podcast content.

How can audio ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

TelevisaUnivision is doubling down on young Hispanic audiences: With music festivals, microdramas, and dual-language content built for mobile.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.

Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Due to listener growth, advertisers no longer find digital audio advertising experimental.