Holiday sales Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday sales
Retail and Ecommerce Sales Benchmarks: Q2 2026

Retail and Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Ecommerce Sales Benchmarks: Q2 2026

US Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Grocery Ecommerce Benchmarks: Q2 2026

US Grocery Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce. 

US Holiday Ecommerce Sales Benchmarks: Q2 2026

US Holiday Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Total Retail Sales Benchmarks: Q2 2026

US Total Retail Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Worldwide Ecommerce Benchmarks: Q2 2026

Worldwide Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

Audio
Nov 05, 2025

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.

The US economic slowdown comes at a precarious moment for retail

The US economic slowdown comes at a precarious moment for retail

Article
Sep 05, 2025

The US economy is showing signs of strain just as retailers prepare for the holiday season, with weak job growth, rising unemployment, and soft consumer sentiment adding to inflation and tariff pressures. August saw only 22,000 new jobs created, while job cuts rose and openings fell to a two-year low, underscoring a fragile labor market. Consumers remain pessimistic, tightening their spending plans despite potential Fed rate cuts. Our outlook is cautious: holiday retail sales are projected to grow just 1.2%, forcing retailers to lean heavily on promotions and loyalty-driven discounts to capture demand without eroding margins.

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Abercrombie & Fitch’s remarkable turnaround is at risk due to tariffs

Abercrombie & Fitch’s remarkable turnaround is at risk due to tariffs

Article
Mar 05, 2025

Abercrombie & Fitch sees slowdown looming as tariffs take effect: The retailer expects sales growth and profits to be seriously pressured in 2025.

Deckers’ scarcity model is driving full-price Ugg and Hoka sales

Article
Jan 31, 2025

Deckers relies on scarcity to drive Ugg, Hoka growth: That tactic paid off with record sales and profits during the holiday quarter.

Victoria’s Secret reinserts itself into the cultural conversation

Victoria’s Secret reinserts itself into the cultural conversation

Article
Jan 29, 2025

Victoria’s Secret’s rebooted fashion show resonated with Gen Z: That, alongside the company’s efforts to expand and refresh its assortment, resulted in a solid holiday performance.

Retailers enjoyed solid end to 2024, but 2025 brings new challenges

Retailers enjoyed solid end to 2024, but 2025 brings new challenges

Article
Jan 16, 2025

Solid December sales cap a year of healthy retail growth: But 2025 could be a different story, as tariff concerns keep all but the wealthiest consumers from spending freely.

Deal-seeking shoppers powered holiday ecommerce sales to record high

Article
Jan 07, 2025

Retailers ended 2024 on a high: Holiday ecommerce sales surged by nearly 9% YoY as steep discounts and tariff fears spurred spending.

Tariff fears and an extended sales season drove retail spending in November

Tariff fears and an extended sales season drove retail spending in November

Article
Dec 17, 2024

November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.

Temu, Shein, TikTok Shop have the advantage this holiday season

Temu, Shein, TikTok Shop have the advantage this holiday season

Article
Dec 16, 2024

Temu, Shein, and TikTok Shop are winning this holiday season: Sales growth for all three outpaced larger players like Amazon and Target in November.

Foot Locker’s holiday prospects are uncertain amid soft discretionary spending

Article
Dec 04, 2024

Nike troubles complicate Foot Locker’s turnaround plan: The retailer lowered its full-year guidance as it struggles to win over cautious shoppers outside of peak shopping periods.

Black Friday ecommerce sales soar nearly 15%

Article
Nov 30, 2024

Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving.

Highlighting installments before checkout could boost merchants’ holiday sales

Article
Nov 21, 2024

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

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