Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here’s an overview of what the company can expect to face.
Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.
New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.
On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.
HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.
Among major streaming video platforms, Peacock is the one where US subscribers are most likely to have the ad-supported version. Just 20% of Peacock subscribers shell out for the ad-free tier.
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.
Peacock made audience gains as the streaming space gets more crowded.
Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.