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Hbo max Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Hbo max
Data Drop: Netflix’s International Challenges in 8 Charts

Data Drop: Netflix’s International Challenges in 8 Charts

Article
Apr 27, 2023

Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here’s an overview of what the company can expect to face.

Latin America Mobile Video Consumers 2023

Latin America Mobile Video Consumers 2023

Report
Apr 20, 2023

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.

The Streaming Wars by Viewership

The Streaming Wars by Viewership

Report
Apr 19, 2023

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

HBO Max and Discovery+ merge to become Max, transforming the streaming and advertising landscape

HBO Max and Discovery+ merge to become Max, transforming the streaming and advertising landscape

Article
Apr 12, 2023

HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.

Q4 2022 Digital Video Trends

Q4 2022 Digital Video Trends

Report
Dec 20, 2022

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Canada Digital Video 2022

Canada Digital Video 2022

Report
Nov 14, 2022

CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.

US Connected TV Advertising Forecast 2022

US Connected TV Advertising Forecast 2022

Report
Nov 10, 2022

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.

Where US TV viewers think ad load is out of control

Where US TV viewers think ad load is out of control

Article
Nov 02, 2022

Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.

Even Apple TV+ is thinking about ads now

Article
Oct 13, 2022

With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.

Q3 2022 Digital Video Trends

Q3 2022 Digital Video Trends

Report
Sep 27, 2022

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

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The Daily: HBO Max and Discovery+ merge, streaming surpasses cable, and the Big Ten's media rights deal

Audio
Aug 29, 2022

On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.

Consumers are concerned about HBO Max’s new direction

Consumers are concerned about HBO Max’s new direction

Article
Aug 05, 2022

HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Article
Jun 22, 2022

Among major streaming video platforms, Peacock is the one where US subscribers are most likely to have the ad-supported version. Just 20% of Peacock subscribers shell out for the ad-free tier.

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Report
Jun 21, 2022

YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads

Audio
Jun 07, 2022

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.

CNN+ struggles to attract viewers two weeks after launch

CNN+ struggles to attract viewers two weeks after launch

Article
Apr 14, 2022

CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.

Discovery and WarnerMedia’s merger is shaking up the media landscape

Discovery and WarnerMedia’s merger is shaking up the media landscape

Article
Apr 11, 2022

Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.

Streamers want in on anime’s growing global audience

Streamers want in on anime’s growing global audience

Article
Apr 05, 2022

Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

Worldwide Subscription OTT Users Forecast 2022

Worldwide Subscription OTT Users Forecast 2022

Report
Mar 23, 2022

Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

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