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EMARKETER

The Streaming Wars by Viewership

Led by CTV, Mid-Level and Free Services Now Have Massive Audiences

Report by Ethan Cramer-Flood  |  Apr 19, 2023
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About This Report
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
Topics
Digital Video
Video-on-Demand (VOD)
US

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. Even less-familiar platforms have found success with US viewers. Marketers and advertisers now have an overabundance of choices, but viewership growth will be uneven going forward. Here’s what you need to know now.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

authors

Ethan Cramer-Flood

Contributors

Oscar Bruce Jr.
Senior Forecasting Analyst
Zach Goldner
Forecasting Analyst
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