Executive Summary

Annual user growth for subscription over-the-top (sub OTT) video services went through an explosive phase that was extended and amplified by the pandemic—but now it’s finally slowing. With nearly 2 billion people worldwide using these services in 2022, opportunities for further growth mainly lie in emerging markets.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How many people will use sub OTT services worldwide in 2022 and beyond?
2. What does sub OTT usage look like by country and in various regions?
3. Where is Netflix viewership highest and lowest globally?

WHAT’S IN THIS REPORT? Our latest forecast for worldwide sub OTT video service users, including breakdowns and comparisons across regions and selected countries. Also, our newest forecast for Netflix viewer numbers around the world.

KEY STAT: This year, 1.88 billion people around the world will use sub OTT services like Netflix, Disney+, and Amazon Prime Video. Although growth is slowing, the headroom for increased usership is still high, as fewer than 50.0% of internet users worldwide are watching sub OTT.