New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.
eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.
As more people cut the cord, viewers are increasingly tuning in to live digital video services.
The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.
Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.
eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.
eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.
eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?
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