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Growth Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Growth

The Daily: How the election outcome will influence retail and advertising

Audio
Nov 04, 2024

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.

Santander hopes its competitive savings rate brings its US speedboat new account holders

Article
Oct 24, 2024

The Spanish bank launched its digital speedboat in the US before most of its products become available.

The Daily: The Daily: Checking in on ad spend—What’s been driving growth this year, why it might be about to slow down, and a preview of 2025

Audio
Oct 14, 2024

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

TD Bank will pay over $3 billion in penalties after ‘serious failures’ in its US AML program

Article
Oct 11, 2024

The Canadian bank pled guilty to criminal charges for its AML failures and accepted penalties and growth limitations imposed by a US regulator.

AI market expected to surge to almost $1 trillion by 2027

AI market expected to surge to almost $1 trillion by 2027

Article
Sep 30, 2024

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

5 charts on Netflix’s ad progress: Growth, viewership, Gen Z penetration

5 charts on Netflix’s ad progress: Growth, viewership, Gen Z penetration

Article
Sep 16, 2024

Netflix’s ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company’s US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made —and the potential it still holds for advertisers.

The Daily: Explaining Meta’s sustained turnaround, the biggest threat it faces today, and more

Audio
Aug 08, 2024

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

The Daily: How Netflix is holding on to its streaming crown, the biggest question for its ads business, and more

Audio
Jul 25, 2024

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

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Netflix adds 8 million subscribers in Q2, beats expectations

Article
Jul 19, 2024

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves

Article
Jun 05, 2024

CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.

The Daily: Reevaluating this years ad spend picture, Amazon's shoppable video ad options, and how many folks block ads?

Audio
May 16, 2024

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.

The Daily: Can Snapchat be "less social media", how it turned revenue around, and what Snapchat+ is doing for the company

Audio
May 13, 2024

On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

Some neobanks are proving they’re formidable, profitable competitors

Some neobanks are proving they’re formidable, profitable competitors

Article
May 09, 2024

Some are disproving the commonly held belief that they can’t reach profitability.

US Life Insurance Consumer Habits 2024

US Life Insurance Consumer Habits 2024

Report
Mar 28, 2024

The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.

The Daily: Can Spotify become the 'audio app' and what it will take to get there

Audio
Feb 20, 2024

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

The key to creating financial content that resonates with Gen Z: Let them multitask

The key to creating financial content that resonates with Gen Z: Let them multitask

Article
Feb 09, 2024

To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.

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