Key groups of US consumers face roadblocks to understanding and committing to life insurance products. Insurers that build the right marketing campaigns can bridge these gaps and grow their customer bases.

Key Question: What is preventing prospective customers from purchasing life insurance, and how can marketers address it?

Key Stat: The number of US life insurance policyholders will remain stagnant over the next two years, per our forecast, unless insurers can help consumers understand why they should commit to purchasing coverage.