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Growth Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Growth

The Daily: How Netflix has roared back to life and a milestone for ad-supported video streaming

Audio
Feb 01, 2024

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.

AI will pave the way for $50 billion additional business in specialized insurance

AI will pave the way for $50 billion additional business in specialized insurance

Article
Jan 29, 2024

AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.

Bucking the global trend of closing branches, some banks continue to expand their in-person presence

Bucking the global trend of closing branches, some banks continue to expand their in-person presence

Article
Dec 13, 2023

JPMorgan, Bank of America, and Nationwide have committed to maintaining or expanding their in-person presence even as competitors close brick-and-mortar outposts.

Banks should follow fintech’s example to bridge the Latino banking divide

Article
Oct 02, 2023

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.

US retail ecommerce sales will see increasing growth through 2027

Article
Aug 08, 2023

US retail ecommerce sales will reach $1.720 trillion by 2027, hitting a milestone of more than 20% of overall retail sales, according to our forecast.

What Amazon Prime Day’s growth means for retail media

Article
Jul 07, 2023

With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.

How Solo Brands unlocked profitable D2C growth | Sponsored Content

Article
May 10, 2023

As acquisition costs continue to rise, it’s crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.

India and Southeast Asia Ad Spending 2023

India and Southeast Asia Ad Spending 2023

Report
May 09, 2023

Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

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The future of TikTok, if it dodges a US ban and geopolitical crossfire

The future of TikTok, if it dodges a US ban and geopolitical crossfire

Article
Mar 24, 2023

TikTok will see 11.6% global user growth this year, according to our forecast. That’s about double Snapchat’s and Instagram’s expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year—if it manages to stay in the US, its biggest country.

Growth converges—and stalls—for ecommerce and total retail worldwide

Growth converges—and stalls—for ecommerce and total retail worldwide

Article
Mar 06, 2023

Worldwide, retail sales growth has rebounded after taking a dive in 2020, per our forecast. Though growth rates won’t return to their pre-pandemic levels, they will stay steady through 2026. Meanwhile, ecommerce sales growth has decelerated after a few banner years, falling to single digits from 2022 through the end of our forecast period.

The top 10 countries for digital ad spend growth

The top 10 countries for digital ad spend growth

Article
Feb 03, 2023

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

Amazon plans 10,000 job cuts in retail, devices, and HR

Amazon plans 10,000 job cuts in retail, devices, and HR

Article
Nov 16, 2022

It’s Amazon’s turn to cut jobs: Amazon comes to terms with economic realities, cutting 1% of its workforce to better prepare for Q4 headwinds, uncertainty, and earnings slowdowns, which could lead to further layoffs in 2023.

5 possible growth areas for TikTok

5 possible growth areas for TikTok

Article
Aug 04, 2022

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

The top 10 countries for retail ecommerce growth

The top 10 countries for retail ecommerce growth

Article
Jul 29, 2022

Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.

Google Cloud yields $3.1B loss for Alphabet

Google Cloud yields $3.1B loss for Alphabet

Article
Feb 03, 2022

Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.

Here’s where ecommerce sales will grow the fastest in 2022

Here’s where ecommerce sales will grow the fastest in 2022

Article
Feb 03, 2022

The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.

Intel investing $20 billion on chip manufacturing hub in Ohio

Article
Jan 24, 2022

Ohio manufacturing site could turn the tide for Intel: The new location will employ 3,000 and could inspire other chip manufacturers to jump on local government incentives and cheap land.

Tesla reports 87% growth in 2021, buoyed by Europe, China EV sales

Article
Jan 04, 2022

Tesla remains king of EVs thanks to exponential growth, despite the chip crisis: Strong sales in China and Europe propelled growth, but safety worries and expensive recalls taint Tesla’s rise.

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