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Growth Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Growth

Revolut’s subscriptions helped it achieve $1.4 billion in annual profits

Article
Apr 25, 2025

Revolut reached over $1 billion in profits with strong subscription and wealth performance.

AI’s training gap: A risk to workforce readiness

Article
Apr 02, 2025

With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.

Behind the Numbers: How to Build a Brand From the Ground Up

Audio
Mar 14, 2025

On today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify.

ChatGPT’s enterprise surge: 400 million users, 2 million businesses, and the race to profits

ChatGPT’s enterprise surge: 400 million users, 2 million businesses, and the race to profits

Article
Feb 24, 2025

Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.

The growth-driven CMO: What it takes to lead in the AI era

Article
Jan 31, 2025

CMOs are under increasing pressure to drive measurable business growth. Success requires more than marketing expertise—it takes strategic leadership to build AI-powered ecosystems, align data and technology, and improve consumer experiences for better marketing ROI.

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Data Drop: 4 Charts on Canada Digital Account Openings

Data Drop: 4 Charts on Canada Digital Account Openings

Report
Jan 21, 2025

Canada’s banking landscape is evolving, with digital account opening growth continuing to slow over the next four years. To capture what growth remains, banks must focus on delivering the most in-demand offerings.

Global internet traffic grows 17% as Google maintains its digital dominance

Article
Dec 13, 2024

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.

The Daily: What the hell is Bluesky, and how much of a threat is it to X and Threads?

Audio
Dec 03, 2024

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

The Daily: How Spotify has been able to flirt with profitability and how it plans to take on YouTube

Audio
Nov 19, 2024

On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

Financial institutions looking to break through old barriers should consider rebranding

Article
Nov 15, 2024

Rebranding may be the best option for financial institutions that can’t otherwise shed their outdated perceptions.

The Daily: Is Google’s grip on the search universe starting to loosen?

Audio
Nov 14, 2024

On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Data Drop: 4 Charts on US Digital Account Openings

Data Drop: 4 Charts on US Digital Account Openings

Report
Nov 08, 2024

US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.

Digital travel ad spend slows after several years of rapid growth

Digital travel ad spend slows after several years of rapid growth

Article
Nov 08, 2024

US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per our forecast, representing a slow down after years of double-digit growth.

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