Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Google search Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google search
Google AI Overviews decrease CTRs by 34.5%, per new study

Google AI Overviews decrease CTRs by 34.5%, per new study

Article
Apr 18, 2025

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Google’s second monopoly ruling will cause digital advertising upheaval

Article
Apr 18, 2025

A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.

Instagram wakes up to importance of search, consumer demand for content discovery

Instagram wakes up to importance of search, consumer demand for content discovery

Article
Apr 10, 2025

With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.

Google finds news content in EU is worthless to its ad revenue

Article
Mar 25, 2025

After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.

Anthropic adds web search to challenge Google and OpenAI

Anthropic adds web search to challenge Google and OpenAI

Article
Mar 21, 2025

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

Kagi bets users will pay for an ad-free, customizable search experience

Article
Mar 20, 2025

With no ads, no tracking, and deep customization, Kagi is challenging Google’s dominance by offering a $10/month alternative that puts control back in users’ hands.

Consumers will pay up for more accurate AI responses—and sue over harmful ones

Article
Feb 19, 2025

Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.

Google’s Daily Listen turns search results into personalized AI podcasts

Google’s Daily Listen turns search results into personalized AI podcasts

Article
Jan 13, 2025

“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.

2025 will sculpt the future of Google and search advertising

Article
Dec 23, 2024

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

Google’s 2024: AI breakthroughs, market growth, and regulatory challenges

Google’s 2024: AI breakthroughs, market growth, and regulatory challenges

Article
Dec 23, 2024

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Yelp uses AI to streamline reviews and compete with Google

Yelp uses AI to streamline reviews and compete with Google

Article
Dec 10, 2024

By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.

DOJ’s Google breakup plan could disrupt partnerships, harm other web browsers

Article
Nov 22, 2024

Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

DOJ wants to force Chrome sale to dissolve Google’s monopoly

Article
Nov 19, 2024

A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.

Google explores excluding news from search results in the EU

Google explores excluding news from search results in the EU

Article
Nov 15, 2024

The experiment gauges users’ interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search

AI tools add to YouTube’s revenue gains but raise creator concerns

Article
Nov 04, 2024

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

ChatGPT search could struggle to match the Google Search experience

Article
Nov 04, 2024

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

​​GenAI in search: ChatGPT’s new feature takes aim at Google’s market share

​​GenAI in search: ChatGPT’s new feature takes aim at Google’s market share

Article
Nov 01, 2024

ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.

Perplexity AI targets $1 billion funding round amid content theft accusations

Perplexity AI targets $1 billion funding round amid content theft accusations

Article
Oct 21, 2024

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

Google must open Android up to third-party marketplaces, stop developer exclusivity incentives

Google must open Android up to third-party marketplaces, stop developer exclusivity incentives

Article
Oct 08, 2024

A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or