Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.
Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.
A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.
What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.
eMarketer principal analyst Nicole Perrin discusses a recent survey on Google search users and breaks down the company’s Q1 2019 financial earnings.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.