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Google search Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google search
Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Article
Sep 25, 2024

Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.

FTC and DOJ urged to investigate Google’s AI Overviews for anticompetitive effects

FTC and DOJ urged to investigate Google’s AI Overviews for anticompetitive effects

Article
Sep 11, 2024

Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.

The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most

Audio
Aug 13, 2024

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

The Daily: What to make of the Google antitrust ruling, part 1—Why Google lost and the most likely penalties

Audio
Aug 09, 2024

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Google’s robust Q2 earnings buoyed by significant growth in advertising revenues across search and YouTube

Google’s robust Q2 earnings buoyed by significant growth in advertising revenues across search and YouTube

Article
Jul 24, 2024

Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.

Can OpenAI develop a search engine to rival Google?

Article
Feb 27, 2024

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

OpenAI challenges Google's search supremacy with Bing-powered AI product

OpenAI challenges Google's search supremacy with Bing-powered AI product

Article
Feb 15, 2024

OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.

Google cements its advertising dominance with strong Q3 results

Article
Oct 25, 2023

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.

Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.

Article
Sep 25, 2023

Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.

Google is developing an all-new, AI-powered search engine

Google is developing an all-new, AI-powered search engine

Article
Apr 18, 2023

What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.

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Google misses the mark in Q4, setting up a challenging 2023 for digital advertising

Article
Feb 03, 2023

Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.

Google’s Health Equity Summit highlights YouTube project, expands healthcare search options

Google’s Health Equity Summit highlights YouTube project, expands healthcare search options

Article
Sep 13, 2022

We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.

The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms

The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms

Audio
Oct 22, 2021

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

Podcast: France's New Digital Service Tax Hits US Tech Companies

Podcast: France's New Digital Service Tax Hits US Tech Companies

Audio
Jul 17, 2019

eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.

How People Use Google Search, and How They Feel About the Results

How People Use Google Search, and How They Feel About the Results

Audio
May 02, 2019

eMarketer principal analyst Nicole Perrin discusses a recent survey on Google search users and breaks down the company’s Q1 2019 financial earnings.

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