Brands can improve organic discovery by giving AI platforms the images and product details needed to build them.

By adding clearer website access instructions, brands can push AI crawlers to high-value content.

In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.

In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.

In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.

In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is actually impacting marketing, the most important factors marketers need to consider as we move from an SEO to a GEO world, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.

In August 2026, we analyzed 4,940 ChatGPT responses across seven travel and hospitality categories to compile the AI Visibility Index.

AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, performance TV could give marketers another way to build demand and drive measurable action.

The format fits AI search naturally, but its similarity to organic answers could undermine brand trust.

AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”

AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.

In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.

In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.

In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.