In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.

In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.

In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.

In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.

AI recommendations are reshaping beauty and personal care discovery. In our Q2 2026 update, we track brand visibility, the sources shaping recommendations, and what it takes to stay competitive.

Dermatologist backing and retailer reach may matter more than ad budgets.

This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

This FAQ covers how ChatGPT ads work, what they cost, and how marketers should evaluate the channel in 2026.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.

Physicians integrate both general-purpose and clinical AI into daily workflows, increasing pressure on pharma brands to tailor drug content for the distinct requirements and outputs of each AI ecosystem.

LinkedIn posts from digital health founders generate more engagement and AI citations than brand profiles, increasing visibility and discoverability beyond company pages.