Forecast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Forecast

What’s driving growth in mcommerce?

Article
Aug 11, 2022

Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.

L'Oréal puts its best face forward

Article
Aug 04, 2022

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

Amazon loses steam in 2022, but we expect a quick recovery

Amazon loses steam in 2022, but we expect a quick recovery

Article
Aug 01, 2022

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

US BNPL value will reach $75.60 billion this year

Article
Jun 16, 2022

In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.

US sales will account for over half of global Amazon Prime Day sales

US sales will account for over half of global Amazon Prime Day sales

Article
Jun 13, 2022

We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.

A forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next

A forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next

Article
Jun 08, 2022

At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.

US digital commerce platform gross payment volume to grow by a quarter this year

US digital commerce platform gross payment volume to grow by a quarter this year

Article
May 09, 2022

As online shopping continues to increase, gross payment volume (GPV) across digital commerce platforms in the US is expected to grow by 26.4% to reach $275.2 billion this year.

US marketplace ecommerce sales will reach over $357 billion despite decelerating growth

Article
Apr 25, 2022

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

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US mobile gaming ad revenues to reach $6 billion

Article
Apr 08, 2022

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

Retail categories driving ecommerce growth

Retail categories driving ecommerce growth

Article
Mar 22, 2022

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

US in-store card users will be more than 90% of population by 2023

Article
Mar 16, 2022

US in-store payment card users will represent 91.0% of the population by 2023.

US click-and-collect sales experience strong growth, but mostly on par with overall retail and ecommerce

US click-and-collect sales experience strong growth, but mostly on par with overall retail and ecommerce

Article
Mar 11, 2022

Click and collect is set for a strong year in the US, both in terms of sales growth and increases in total buyers.

US click-and-collect sales growth slowed in 2021; will rebound in 2022

Article
Feb 25, 2022

After more than doubling in 2020, US click-and-collect sales growth slowed to 9.7% in 2021, totaling $80.28 billion in sales.

Southeast Asia sees the fastest digital sales growth in the world

Southeast Asia sees the fastest digital sales growth in the world

Article
Feb 22, 2022

Ecommerce sales in Southeast Asia will total $89.67 billion in 2022, an increase of $15.31 billion over last year.

US jewelry sales rebound in 2021 after a decline in 2020

Article
Feb 17, 2022

US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.

Canada’s ecommerce sales to reach nearly $80 billion in 2022

Article
Feb 08, 2022

Ecommerce sales in Canada will reach $79.80 billion in 2022, up 10.4% year over year (YoY).

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Article
Feb 03, 2022

In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.

Despite ecommerce sales increases, Southeast Asia total retail sales see slower-than-expected growth

Article
Jan 28, 2022

Total retail sales in Southeast Asia grew 2.5% in 2021.

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