Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

DoorDash has ended its four-year partnership with Walmart, saying the split will enable it to focus on its long-term customer relationships. DoorDash works with retailers, like Albertsons and Macy’s, and thousands of restaurants across the globe, creating a marketplace for consumer discovery and advertising for its partners.

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.

Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.

We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.

At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.

As online shopping continues to increase, gross payment volume (GPV) across digital commerce platforms in the US is expected to grow by 26.4% to reach $275.2 billion this year.

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

US in-store payment card users will represent 91.0% of the population by 2023.