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Footwear Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Footwear
US Fashion Ecommerce 2026

US Fashion Ecommerce 2026

Report
Feb 06, 2026

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Luxury shoppers are pulling back from prestige beauty

Luxury shoppers are pulling back from prestige beauty

Article
Dec 10, 2025

Luxury handbags and leather goods purchases dropped 12.8 percentage points among US adult luxury buyers since 2022, according to a September report from EMARKETER and Bizrate Insights.

Luxury Ecommerce 2025

Luxury Ecommerce 2025

Report
Oct 30, 2025

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

July's steady inflation report belies price pressures

Article
Aug 12, 2025

A key inflation gauge that excludes food and energy prices picked up in July, suggesting tariff-related cost increases are being passed along to consumers. Core CPI, which strips out energy and food, rose 3.1% YoY, up from 2.9% in June. On a monthly basis, that closely watched measure rose 0.3%, the highest increase since January and up from June’s 0.2% advance. Retailers and producers are exhausting their early strategies to shield consumers and will need to plan for sustained cost pressures. Some strategies retailers can take on include negotiating with suppliers on cost-cutting measures or the use of lower-cost materials, exploring investments in onshoring production to avoid tariffs, and increasing D2C sales in a bid to improve profit margins.

On Running raises outlook as global sales surge despite tariff headwinds

Article
Aug 12, 2025

Swiss footwear company On posted raised its full-year sales and gross margin outlook, citing broad-based geographical strength as Gen Z consumers scoop up its premium-priced athletic shoes.

Gen Z is ready to splurge on summer fun

Article
Jun 20, 2025

The news: Gen Z is preparing an ambitious lineup of summer fun—including domestic and international travel, shopping and dining, and vacation upgrades—to a degree that outstrips millennials, Gen X, and baby boomers, per a study by Bread Financial. Our take: Gen Zers invest in work/life balance and are willing to spend to maximize their R&R experiences. Brands should meet this generation with luxury-first options and seamless experiences to maximize their return on investment for the younger cohort willing to spend to make a good time a great one.

Capri posts sales declines but stays upbeat on brand revival plans

Article
May 28, 2025

Capri eyes recovery with Michael Kors and Jimmy Choo: Quarterly revenue decline is smaller than expected, but challenges could complicate rebound efforts.

US Amazon Ecommerce Forecast 2025

US Amazon Ecommerce Forecast 2025

Report
Apr 28, 2025

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

Ecommerce Deep Dive: UAE

Ecommerce Deep Dive: UAE

Report
Apr 03, 2025

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

US Ecommerce by Category Forecast 2025

US Ecommerce by Category Forecast 2025

Report
Mar 21, 2025

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

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Nike on the run: Behind its D2C shift and other recent challenges

Article
Nov 15, 2024

Nike's recent struggles highlight the risks of an ill-timed shift to direct-to-consumer (D2C) sales. The sportswear giant's sales slumped 10% YoY for the quarter ending August 31 as competitors gained market share.

Retail and Ecommerce Sales Benchmarks: Q4 2024

Retail and Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Amazon vs. Other Retailers Benchmarks: Q4 2024

US Amazon vs. Other Retailers Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2024

US Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2024

US Grocery Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Holiday Ecommerce SalesBenchmarks: Q4 2024

US Holiday Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2024

US Total Retail Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2024

Worldwide Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Infopack: Apparel 2024​

Infopack: Apparel 2024​

Report
Aug 30, 2024

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.​

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