Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
Q2 2018 Digital Video Trends

Q2 2018 Digital Video Trends

Report
Apr 30, 2018

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

What Marketers Need to Know About 360 Video

What Marketers Need to Know About 360 Video

Interview
Apr 25, 2018

Damian Collier, founder and CEO of Blend Media, explains the opportunities and barriers for 360-degree video.

Retail Mcommerce in France and Germany

Retail Mcommerce in France and Germany

Report
Apr 23, 2018

The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.

Facebook Advertising 2018

Facebook Advertising 2018

Report
Apr 19, 2018

Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.

US Ad Spending

US Ad Spending

Report
Apr 18, 2018

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.

How Publishers Can Profit from Buying Facebook Traffic

How Publishers Can Profit from Buying Facebook Traffic

Interview
Feb 22, 2018

Clark Benson, CEO of listicle publisher Ranker, spoke with eMarketer about how publishers can buy traffic from Facebook in a cost-effective way.

Facebook Losing Younger Users

Facebook Losing Younger Users

Article
Feb 12, 2018

According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.

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