Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
Facebook’s 2018 Year in Review

Facebook’s 2018 Year in Review

Report
Dec 11, 2018

As 2018 nears its end, we are looking back at what happened with Facebook usage, monetization and data privacy over the past year, as well as forward into what changes 2019 may bring.

Mobile Trends 2019

Mobile Trends 2019

Report
Dec 06, 2018

Mobile will continue to attract more ad dollars in 2019. With that in mind, this report presents 10 predictions to help marketers navigate the mobile and media landscape in 2019.

Podcast | The Charm of Social Stories

Audio
Dec 04, 2018

In the latest episode of "Behind the Numbers," analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

Many People Feel They Lack Control Over Their Personal Data

Many People Feel They Lack Control Over Their Personal Data

Article
Nov 30, 2018

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

Some Instagram Stories Thrive from an Extended Shelf Life

Article
Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

The Digital Video Series: Gen X | Infographic

The Digital Video Series: Gen X | Infographic

Article
Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

Marketing with Stories on Facebook, Instagram and Snapchat

Marketing with Stories on Facebook, Instagram and Snapchat

Report
Nov 27, 2018

Stories are hot in social media, and the ad opportunities are growing fast. How are consumers using stories, and how do they respond to marketing in stories?

Global Ad Spending Update

Global Ad Spending Update

Report
Nov 20, 2018

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Is Social Media Making Us Miserable?

Audio
Nov 20, 2018

Is connectivity a curse? Are smartphones bringing us down? In the latest episode of "Behind the Numbers," we dig into the latest data about the pyschological impact of media use, social media in particular.

The Weekly Listen: HQ2 Blowback, Vape Scrape, and Wee Influencers

Audio
Nov 18, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.

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The Weekly Listen: Toy Stories, Flexible Phones and Peak Social

Audio
Nov 11, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

How Political Advertisers on Deadline Utilize Programmatic

How Political Advertisers on Deadline Utilize Programmatic

Article
Nov 05, 2018

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.

Why Facebook Is All-In on Stories—and Other Takeaways From Q3 Earnings

Audio
Nov 01, 2018

Is Facebook's fate tied to the News Feed? In the new episode of "Behind the Numbers," analyst Debra Aho Williamson discusses the latest usage and revenue data from Facebook and looks ahead to what might be coming in 2019.

UK Ad Spending 2018

UK Ad Spending 2018

Report
Oct 31, 2018

The UK ad market is rebounding from a slow 2017. This year, ad spending will increase 9.5% to £20.77 billion ($26.74 billion), led by investment in digital video advertising. This report includes our latest UK ad spending forecast, as well as time spent with media.

Facebook Peeks into the Smart Speaker Market

Audio
Oct 29, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, Victoria Petrock and Rahul Chadha dig into the implications of Facebook's surprising entry into smart speakers with its Portal product. Its ability to "follow" users around a room got plenty of attention, but what else can it do?

The Weekly Listen: Social Voters and Political Footballs

Audio
Oct 28, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about politics (it's that time of year) and the ways that social and traditional are media mixing things up in the political sphere. Plus, would you target advertising based on smart thermometer data?

Digital Life of US Teens

Digital Life of US Teens

Report
Oct 25, 2018

Powerful data and analysis on nearly every digital topic.

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