Facebook Trends & Statistics
US Ad Spending
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
How Publishers Can Profit from Buying Facebook Traffic
Clark Benson, CEO of listicle publisher Ranker, spoke with eMarketer about how publishers can buy traffic from Facebook in a cost-effective way.
Facebook Losing Younger Users
According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.
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