Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
US Digital Ad Spending Update Q2 2020

US Digital Ad Spending Update Q2 2020

Report
Jun 23, 2020

The coronavirus pandemic is putting a major dent in US digital ad spending growth. Outlays will increase by just 1.7% this year—read on to learn what that means for major ad channels and platforms.

Uptick in US Adults' Social Media Usage Will Likely Normalize Post-Pandemic

Uptick in US Adults' Social Media Usage Will Likely Normalize Post-Pandemic

Article
Jun 22, 2020

When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

Audio
Jun 12, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

Canada Ecommerce 2020

Canada Ecommerce 2020

Report
Jun 09, 2020

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

Publishers vs. Platforms? Censorship and Liability in Social Media

Publishers vs. Platforms? Censorship and Liability in Social Media

Audio
Jun 04, 2020

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

UK Social Buyer Audience Will Grow to 10 Million This Year

Article
Jun 04, 2020

The number of social buyers in the UK will rise to 10.0 million in 2020, a 13.3% increase from 2019, according to eMarketer estimates.

US Social Media Usage

US Social Media Usage

Report
Jun 02, 2020

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

Will Facebook Shops Be the New Digital Mall?

Will Facebook Shops Be the New Digital Mall?

Audio
May 26, 2020

Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.

After Putting Store Openings on Hold, Cuts Clothing Focuses on Delivering a Premier Online Experience

Article
May 21, 2020

Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.

Social Networks See Boosts in Engagement Among Users, but Not Equally

Social Networks See Boosts in Engagement Among Users, but Not Equally

Article
May 19, 2020

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

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Now Is the Time to Build Strong Customer Connections | Sponsored Content

Article
May 15, 2020

Today’s consumers find positive brand experiences more influential than advertising. Now more than ever before, marketers must forge the right relationships to make the identifiable consumer connections necessary to compete in a cookieless world.

The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres

The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres

Audio
May 15, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.

TV and Digital Video Measurement 2020

TV and Digital Video Measurement 2020

Report
May 14, 2020

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

Japan Time Spent with Media 2020

Japan Time Spent with Media 2020

Report
May 13, 2020

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

Live Video Is Replacing In-Person Interactions

Live Video Is Replacing In-Person Interactions

Article
May 12, 2020

With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.

How Political Advertisers Are Adapting to the Coronavirus Pandemic

How Political Advertisers Are Adapting to the Coronavirus Pandemic

Article
May 06, 2020

As with nearly everything, the coronavirus has affected US political activity: Campaign staff are working remotely, presidential debates were held without audiences and the Democratic Party weighed the possibility of a virtual convention. And like commercial brands, it seems that political campaigns could be putting some of their advertising efforts on hold.

How Startup Brand Barefoot Scientist Is Adjusting to the New Normal

Article
May 06, 2020

A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.

UK Time Spent with Media 2020

UK Time Spent with Media 2020

Report
May 06, 2020

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

France and Germany Time Spent with Media 2020

France and Germany Time Spent with Media 2020

Report
May 05, 2020

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

What to Make of Facebook's Q1 2020 Earnings

What to Make of Facebook's Q1 2020 Earnings

Audio
May 05, 2020

eMarketer principal analyst Debra Aho Williamson and forecasting analyst Eric Haggstrom discuss Facebook's earnings, $6 billion Jio investment, changes to Messenger Kids and what's happening with its digital currency Libra.

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