The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

WhatsApp’s reputation as a secure messaging platform came crashing down earlier this year, when a new data-sharing policy not only drew the ire of its users, but broke their trust as well.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

KakaoTalk use is nearly universal in South Korea

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.

To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.