Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta’s ad appeal.

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

Like all consumers, for high-income consumers (earning $150,000 or more a year), the physical store is the top source of discovery, according to our US High-Income Consumers’ Path to Purchase 2024 report.

Social commerce is gaining momentum in the UK—with sales set to double by 2028—as major brands join TikTok and as more people shop on social platforms.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.

Meta’s strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.

The feature aims to boost safety, but Meta’s troubled data practices may have already eroded users’ trust.

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.

Havas Lynx’s global healthcare influencer offering reflects channel shift: Marketers increasingly devote resources to digital channels that physicians are engaging with, like social media.

Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.