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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

Reimagining Retail: The customer-retailer relationship, and what drove folks to buy this Cyber Five?

Audio
Dec 06, 2022

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.

The Banking & Payments Show: Regulators look at BaaS

Audio
Dec 05, 2022

On today’s episode, we turn our attention to fintech regulation. Jason Mikula, publisher of Fintech Business Weekly and managing director at 312 Global Strategies BV, a consulting firm focused on financial services product strategy, talks about the challenges banking as a service (BaaS) providers and their partners face as regulators pay more attention to banks’ relationships with third parties. We also ask Mikula to take the role of "Pretend CCO" at a fintech company as he lays out his top priorities for 2023 given potentially new regulatory scrutiny. Listen to the discussion with our host Rob Rubin.

The Daily: Our relationship with social media, a 2023 trend, and people's views of Twitter advertisers

Audio
Dec 05, 2022

On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.

The Daily: The audio advertising battle, sports betting's albatross, and Airbnb's search-averse marketing

Audio
Dec 05, 2022

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads on Amazon?

Audio
Dec 02, 2022

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

The Daily: Conversing with your connected car, driverless ride-sharing, and gas stations 2.0

Audio
Nov 30, 2022

On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.

Reimagining Retail: The retailer's Q3 2022 checkup and the best and most concerning performance awards

Audio
Nov 29, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.

The Daily: Innovations in CTV, price hikes for streaming platforms, and YouTube's Primetime Channels

Audio
Nov 28, 2022

On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN.

The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp messages

Audio
Nov 23, 2022

On today's episode, we discuss why TikTok downgraded its revenue expectations, what concerns us the most about the company, and how big of a digital ad player it can actually become. "In Other News," we talk about YouTube letting folks buy products in Shorts and whether people want to buy things in WhatsApp messages. Tune in to the discussion with our analyst Debra Aho Williamson.

Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch

Audio
Nov 22, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.

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The Banking & Payments Show: Which big bank has the most digital trust?

Audio
Nov 21, 2022

On today's episode, we discuss what impacts customers’ trust in their banks. Using examples from Insider Intelligence's benchmark study, we dive deep in our “Story by Numbers” segment to demonstrate the power of fostering trust. In a new segment called “The Rankings,” we talk about where incumbent banks and neobanks rank in the digital benchmark and why. Join the discussion with host Rob Rubin and our analyst Tiffani Montez.

The Daily: The very disconnected healthcare system, Amazon Clinic launches, and the deal to buy Summit Health

Audio
Nov 21, 2022

On today's episode, we discuss why the US healthcare system is so fragmented, how an app could save the day, and whether the US will ever be able to synchronize its health services. "In Other News," we talk about the deal to buy multispecialty physician group Summit Health and what to expect from Amazon Clinic. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Around the World: How people use media differently across countries

Audio
Nov 18, 2022

In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world.

The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal better ROI?

Audio
Nov 17, 2022

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

The Daily: 2022 FIFA Men’s World Cup advertising, B2B marketers' outlook, and will someone buy Roku?

Audio
Nov 16, 2022

On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.

Reimagining Retail: The unknown history of Cyber Monday

Audio
Nov 15, 2022

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.

The Daily: Influencer marketing in uncertain times, trusting social media, and Meta's user counts

Audio
Nov 14, 2022

On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg.

The Daily: The bright spots of Amazon's business, returns convenience, and in-store holiday shopping

Audio
Nov 10, 2022

On today's episode, we discuss what to make of the apparent turnaround in Amazon's online store sales growth, why Amazon's ad business stands out, and what to expect from the ecommerce giant in Q4. "In Other News," we talk about the secret to returns convenience and how much people will be shopping in stores this holiday season. Tune in to the discussion with our analyst Andrew Lipsman.

The Weekly Listen: Early changes at Twitter, stores within stores, and a drone Candy Crush ad

Audio
Nov 09, 2022

On today's episode, we discuss what to make of the early changes at Twitter, whether stores within stores really work, what to expect now that Netflix Basic With Ads is here, a drone Candy Crush ad in the sky, Sainsbury's playing the loyalty long game, an explanation of the ways US consumers cut costs, how much Americans love cheese, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

Reimagining Retail: Facebook, Instagram, TikTok, and the future of social commerce

Audio
Nov 08, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

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