ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 25, 2025

Most consumers are seeing AI summaries in search results

Article |
 Jul 25, 2025

The future of AI in marketing: Asking the right questions

Article |
 Jul 25, 2025

Hispanic and Black people are underrepresented as doctors

Article |
 Jul 25, 2025

Diverse consumers are more likely to engage with digital advertising for medicines

Article |
 Jul 25, 2025

Meta pullback on EU political ads shows how fast platforms can shift policy

Article |
 Jul 25, 2025

Age-gated platforms are the new marketing battleground

Article |
 Jul 25, 2025

Deckers and Puma struggle with tariff turbulence and weakening demand

Article |
 Jul 25, 2025

While many big-box retailers stumble, one retailer thrives by focusing on the basics

Article |
 Jul 25, 2025

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Article |
 Jul 25, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch

Audio by Sara Lebow, Andrew Lipsman, Carina Perkins  |  Nov 22, 2022
Download
Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch
Share
Topics
eMarketer Podcast
United States

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.

Subscribe to the “Behind the Numbers: Reimagining Retail” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

Made possible by Tealium

Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.

Create an account for uninterrupted access to select audios.
Create a Free Account