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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

The Daily: Some B2B ad spending milestones, LinkedIn's events pivot, and easyJet's new CMO role

Audio
Oct 12, 2022

On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.

Reimagining Retail: The future of Amazon’s grocery strategy and the tech giving it an edge

Audio
Oct 11, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

The Banking & Payments Show: What would a recession mean for credit cards?

Audio
Oct 10, 2022

On today’s episode, we discuss the headwinds of economic uncertainty facing two constituents of the credit card ecosystem: issuers and merchant service providers. In our “Headlines” segment, we focus on the tensions between merchants and card issuers/networks. In “Story by Numbers,” we break down the challenges the industry is currently facing. And in a new segment called “Pretend CEO,” our analyst David Morris gives his best guidance to credit card companies and merchant service providers on concrete steps to take during these uncertain times. Tune in to the discussion with host Rob Rubin and analyst David Morris.

The Daily: Ad spending slump theories—Apple, structural problems, or a pandemic hangover

Audio
Oct 10, 2022

On today's episode, we discuss the main reasons why ad spending is having a tougher time than usual and try to figure out what is influencing the ad market the most at the moment. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.

The Daily: Musk wants Twitter again, challenges for the platform, and what this means for advertisers

Audio
Oct 07, 2022

On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.

The Weekly Listen: Holiday spending expectations, immersive search, and malls attempt to evolve

Audio
Oct 06, 2022

On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.

The Daily: How agencies can build relationships in the era of uncertainty

Audio
Oct 05, 2022

On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.

Reimagining Retail: What Shein's doing right and predictions about its future

Audio
Oct 04, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+

Audio
Oct 03, 2022

On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.

The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners and losers

Audio
Sep 30, 2022

On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.

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The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads

Audio
Sep 29, 2022

On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.

The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views

Audio
Sep 29, 2022

On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.

Reimagining Retail: Activating product stories across channels and top trends in retail automation

Audio
Sep 28, 2022

On today's episode, we discuss how marketers can provide a compelling, complete, and differentiated product experience that meets consumers' expectations across every channel. Then for "Pop-Up Rankings," we rank the top three most important trends in retail automation. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and senior director of product marketing at Akeneo Ali Hanyaloglu.

Around the World: Opportunities and challenges for cross-border commerce

Audio
Sep 27, 2022

Shopify’s latest product launches promise to help calm the waters for cross-border selling, but it isn’t likely to be entirely smooth sailing. Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Carina Perkins to discuss the opportunities and threats to cross-border trading around the world.

The Banking & Payments Show: Are neobanks dead?

Audio
Sep 27, 2022

On this episode, we discuss neobanks’ primary revenue streams, their sustainability, and insights from Insider Intelligence's "US Banking Digital Trust Benchmark 2022" report. In “Story by Numbers,” we pick four numbers to tell the story of the growth and health of neobanks. And in “Inside Baseball,” we run through which neobank players are heading to the big leagues and which are destined for a life in the minors. Tune in to the discussion with host Rob Rubin and our analyst Tiffani Montez.

The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators

Audio
Sep 23, 2022

On today's episode, we discuss why we are heading towards fewer video streaming platforms, what this means for consumers and what this means for advertisers. "In Other News," we talk about what to make of a few positive economic indicators and whether BeReal is about to be copycatted out of existence. Tune in to the discussion with our director of Briefings Jeremy Goldman.

The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis

Audio
Sep 22, 2022

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?

Audio
Sep 21, 2022

On today's episode, we discuss how social commerce is evolving, how many Americans buy things on social platforms, and the importance of native checkout. "In Other News," we talk about the significance of YouTube turning on the money hose for Shorts and how long TikTok can preserve its image as a fun app. Tune in to the discussion with our analyst Jasmine Enberg.

Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach

Audio
Sep 20, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define luxury retail, how much luxury brands can raise their prices, and how they are elevating themselves. Then for "Pop-Up Rankings," we rank the top four examples of luxury brands that are expanding their reach. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool

Audio
Sep 19, 2022

On today's episode, we discuss why big tech is suddenly interested in digital health, whether the doctor's house call is making a comeback, and what the chess-like moves of CVS Health are all for. "In Other News," we talk about the significance of extending pandemic-era telehealth measures and what to make of a new 'Bugs + Drugs' tool. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

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