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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

The Banking & Payments Show: The key banking and payment trends of 2023

Audio
Jan 09, 2023

On this first episode of the year, we explore the key banking and payment trends of 2023. We discuss trends and predictions, crunch important numbers you need to know, and have a conversation about how the different players in banking will capitalize, adapt, or get left behind. Join the conversation with host Rob Rubin, our principal analyst Tiffani Montez, and vice president of content Dan Van Dyke.

The Daily: 2023 social trends—What will social video look like this year, influencer marketing’s impact on quality advertising, and more

Audio
Jan 09, 2023

On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.

The Daily: 2023 mobile trends—Mobile AR gets anchored, the smartphone smart home controller, and more

Audio
Jan 06, 2023

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

The Weekly Listen: The most significant 2023 trends, interacting with Gen Alpha, and the meta-commercial

Audio
Jan 05, 2023

On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

The Daily: 2023 digital trends—Downgrading digital ad spend, Big Tech solves content moderation, and more

Audio
Jan 04, 2023

On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.

Reimagining Retail: 2023 retail trends—Inflation's continued effect, click and collect's popularity, and the in-store experience

Audio
Jan 03, 2023

On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.

The Daily: 2023 trends—The next tier of digital ads, Gen Z evolves social media, and rethinking customer loyalty

Audio
Jan 02, 2023

On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman.

The Weekly Listen: Is streaming's golden age fading, TikTok-like shopping on Amazon, and the do-everything app

Audio
Dec 22, 2022

On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.

The Daily: Brand success in the current climate, Netflix With Ads' progress, and the rise of 'skyvertising'

Audio
Dec 21, 2022

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).

Reimagining Retail: The 2022 holiday retail game show spectacular

Audio
Dec 20, 2022

On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.

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The Banking & Payments Show: When will real-time payments overtake cash and checks?

Audio
Dec 19, 2022

On today’s episode, we discuss the use cases for real-time payments and where the service is headed. In our “Headlines” segment, we dive into embedded finance developments. In “Story by Numbers,” we break down numbers that highlight the use cases for real-time payments for enterprises and consumers. Our final segment explores the Federal Reserve’s pending launch of FedNow and how it will coexist with The Clearing House's real-time payment network. Listen in as host Rob Rubin welcomes Ulrike Guigui, executive vice president, head of enterprise payment strategy at Wells Fargo, and Sandra Nudelman, head of consumer data and engagement platforms at Wells Fargo, to the conversation.

The Daily: Very specific 2023 predictions—Amazon redefines ads, BeReal's revenue model, and TV measurement

Audio
Dec 19, 2022

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

Around the World: The international forecasts of past (2022), present (now), and future (2023)

Audio
Dec 16, 2022

On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.

The Weekly Listen: ChatGPT's impact, what we want from streaming TV, and how brands celebrate the holidays

Audio
Dec 15, 2022

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

The Daily: Brand new forecasts—Video platform ad dollars, card network payments, and shopping returns

Audio
Dec 14, 2022

On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.

Reimagining Retail: BNPL during the holidays, and what we expect from BNPL in 2023

Audio
Dec 13, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

The Daily: The most interesting (and mystifying) health data of 2022, medical messages, and food as medicine

Audio
Dec 12, 2022

On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Daily: Could Twitter collapse, will it pivot away from advertising, and are there any alternatives?

Audio
Dec 09, 2022

On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.

The Weekly Listen: The future of Meta, what better returns look like, and a US ad recession?

Audio
Dec 08, 2022

On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

The Daily: A look inside the smart home, the devices of the future, and can Matter connect it all?

Audio
Dec 07, 2022

On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla.

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