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EMARKETER

The Daily: 2023 social trends—What will social video look like this year, influencer marketing’s impact on quality advertising, and more

Audio by Jasmine Enberg, Debra Aho Williamson  |  Jan 9, 2023
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The Daily: 2023 social trends—What will social video look like this year, influencer marketing’s impact on quality advertising, and more
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eMarketer Podcast
United States

On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts. Follow us on Instagram

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Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

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