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Customer acquisition Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer acquisition

ThredUp quietly launches peer-to-peer marketplace

Article
Aug 20, 2024

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

Amazon muscles in on Temu’s and Shein’s turf

Amazon muscles in on Temu’s and Shein’s turf

Article
Jun 26, 2024

Amazon to launch budget marketplace to compete with Temu, Shein: The retailer is copying their playbook—complete with cheap products and longer delivery times—to stay ahead in the ecommerce race.

How some big banks are trying to redefine ‘the branch experience’

How some big banks are trying to redefine ‘the branch experience’

Article
Jun 11, 2024

Building and renovating branches to align with their new vision is bringing them new business.

Chase pioneers targeted in-app advertising with banking customer data

Chase pioneers targeted in-app advertising with banking customer data

Article
Apr 05, 2024

For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.

Apparel companies thredUP, Stitch Fix lean into AI and optimized marketing mix to jumpstart growth

Article
Mar 07, 2024

Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.

Fintechs are beating traditional financial institutions in brand awareness—how are they doing it?

Fintechs are beating traditional financial institutions in brand awareness—how are they doing it?

Article
Feb 26, 2024

We look at how some major fintechs’ marketing strategies helped put them on the map.

The key to creating financial content that resonates with Gen Z: Let them multitask

The key to creating financial content that resonates with Gen Z: Let them multitask

Article
Feb 09, 2024

To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.

Credit Card Marketing 2023

Credit Card Marketing 2023

Report
Dec 19, 2023

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

How Dollar Tree, Dollar General, and TJX are weathering the downturn

Article
Dec 14, 2023

Many retailers are predicting that consumer spending patterns in 2024 could be similar to 2023—pulling back on discretionary categories and sometimes essentials like groceries. So far, discount and dollar stores have benefited from tightened consumer spending, but that success isn’t guaranteed in the new year. Here’s how three low-price retailers are planning to appeal to consumers and keep sales up in the months ahead.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

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CFPB’s proposed new rule paves the way for US open banking

CFPB’s proposed new rule paves the way for US open banking

Article
Oct 23, 2023

The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.

Banks should follow fintech’s example to bridge the Latino banking divide

Article
Oct 02, 2023

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.

Colorado passes law to prevent AI-generated discrimination in life insurance

Article
Sep 29, 2023

It’s the first state to require insurers to establish such rules. As others consider similar laws, insurers need to stay one step ahead in combating bias.

Banking customer priorities vary by credit score, demanding targeted marketing efforts

Article
Sep 27, 2023

Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.

Why digitally native brands struggle without traditional retail strategies

Why digitally native brands struggle without traditional retail strategies

Article
Aug 25, 2023

Digitally native vertical brands (DNVBs) have a long way to go to catch up to established brands. While established brands will make up $134.55 billion in D2C ecommerce sales in 2023, digitally native brands will make up just $34.84 billion, according to our March 2023 forecast.

Banks will seek new ways to drive customer acquisitions in H2 2023

Article
Jul 31, 2023

US banks are staring down tough competition and squeezed margins as they enter the back half of 2023. In response, they’ll revamp their marketing strategies to win key customer segments and preserve their bottom lines.

The Banking & Payments Show: Banking trends to watch for H2 2023

Audio
Jul 25, 2023

On today's episode, we talk about the top three banking trends for the second half of the year that are identified in Insider Intelligence's latest report, Banking Trends to Watch for H2 2023. We discuss in detail banks' renewed focus on customer acquisition, how mergers and acquisitions have returned to the space, and in what ways banks have begun rolling out generative AI tools. Join the discussion with host Rob Rubin and our analysts Eleni Digalaki and David Morris.

US Account Opening Feature Demand Report 2023

US Account Opening Feature Demand Report 2023

Report
Jul 24, 2023

US consumers will open 5.2 million new bank accounts digitally this year. Our exclusive consumer survey data reveals which emerging mobile features banks should invest in to win over customers.

With banking fears fading, here’s what small banks and credit unions can do to win back customers and their deposits

With banking fears fading, here’s what small banks and credit unions can do to win back customers and their deposits

Article
Jun 21, 2023

Small banks and credit unions should focus on digital interactions, ease of use, and consumer safety to boost deposits in H2 2023.

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