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Customer acquisition Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer acquisition

Revolut’s subscriptions helped it achieve $1.4 billion in annual profits

Article
Apr 25, 2025

Revolut reached over $1 billion in profits with strong subscription and wealth performance.

Michaels moves to capture market share after Party City and Joann bankruptcies

Article
Apr 17, 2025

Michaels looks to attract Party City and Joann’s shoppers: The crafts retailer expands its selection of party supplies and balloons, while also enhancing its in-store events.

U.S. Bank is making a play to earn more small-business customers

Article
Apr 15, 2025

This could help the bank strengthen its ties with SMB clients and boost customer acquisition.

AI search optimization is the latest challenge for retailers

AI search optimization is the latest challenge for retailers

Article
Apr 01, 2025

GenAI adoption complicates retailers’ customer acquisition strategies: Brands are struggling to optimize their websites and product listings to account for rising traffic from genAI tools.

The 2025 Healthcare Consumer

The 2025 Healthcare Consumer

Report
Mar 28, 2025

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here’s what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

Warby Parker’s Target partnership marks new stage in D2C evolution

Article
Feb 27, 2025

Warby Parker joins forces with Target: The D2C eyewear brand will open five shop-in-shops as it doubles down on physical retail.

Ikea’s US expansion hinges on small-format stores

Article
Feb 21, 2025

Ikea thinks small: The retailer plans to open eight smaller-format stores this year to get closer to where its customers live and work.

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Fintechs are outpacing banks in new checking account openings: Why that may not matter

Article
Jan 10, 2025

We examine why this likely doesn’t mean banks are losing customers to their digital competitors.

Lidl’s UK sales soar 7% in the lead-up to Christmas

Article
Jan 02, 2025

Lidl delivered its most successful UK Christmas season on record: The discount grocer’s revenues rose 7% in the four weeks leading up to Christmas.

Financial institutions looking to break through old barriers should consider rebranding

Article
Nov 15, 2024

Rebranding may be the best option for financial institutions that can’t otherwise shed their outdated perceptions.

Data Drop: 4 Charts on US Digital Account Openings

Data Drop: 4 Charts on US Digital Account Openings

Report
Nov 08, 2024

US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.

Half of Gen Zers and millennials are open to switching to local financial institutions

Article
Oct 03, 2024

A new report found that having the best mobile banking app isn’t enough to retain these digital natives.

Walmart+ makes inroads while Amazon tries to protect its Prime advantage

Walmart+ makes inroads while Amazon tries to protect its Prime advantage

Article
Aug 22, 2024

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

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