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About
US Account Opening Feature Demand Report 2023
Building an Application Experience Based on the Features Consumers Want Most
In 2023, US consumers will open 5.2 million new bank accounts digitally, per our forecast. Growth will be driven by deposit flight from bank stability concerns and the influx of Gen Z consumers entering the market. To win these new accounts, banks should prioritize adding consumers’ most-wanted mobile account opening features. This study reveals what they are.
Key Question: Which emerging mobile account opening features do consumers value the most?
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KEY STAT: US consumers’ top-valued features enhance the speed, transparency, and security of mobile account opening.
authors
Tiffani Montez
Contributors
- Caitlin Cahalan
- Researcher, Financial Services
- Eleni Digalaki
- Principal Analyst
- Ona Koehler
- Senior Director, Benchmarking
- Na Li
- Director, Primary Research
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