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Crypto Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Crypto
US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

JPMorgan says family office crypto exposure is limited

JPMorgan says family office crypto exposure is limited

Article
Feb 04, 2026

Private banking needs to change.

Bybit will launch traditional bank accounts

Article
Feb 02, 2026

FIs need to contend with the growth of stablecoins as a payment mechanism and their popularity as an asset Gen Z consumers favor for a number of different banking uses.

Personal loans drive SoFi’s originations as its crypto business expands

Article
Feb 02, 2026

Consumer loan originations rose sharply, and it expects a boom if credit card interest gets capped at 10%.

Fidelity will issue its own stablecoin

Article
Jan 30, 2026

It’s an early mover among traditional financial institutions.

Banks struggle to react as Ripple’s trust charter is conditionally approved

Article
Jan 28, 2026

The banking industry’s pushback has fallen flat against OCC trust charters for crypto firms.

Stablecoin rules become a flashpoint for bankers

Article
Jan 16, 2026

Banks, crypto companies, and Congress continue to grapple with regulating the space.

Point-of-Sale Hardware and Software Trends 2026

Point-of-Sale Hardware and Software Trends 2026

Report
Jan 09, 2026

Sluggish fixed point-of-sale (POS) terminal sales are forcing providers to rethink their strategies. From adding softPOS capabilities to adding AI tools and vertical-specific offerings, POS software is becoming the real competitive battleground.

Four crypto trends from 2025

Article
Jan 05, 2026

2025 was a big year for cryptocurrency. Cryptocurrency payment users grew 24.8%, to 4.9 million US adults, per our forecast. Between institutional buy-in and unprecedented support at the highest levels of the US government, the crypto market hit record highs—before plummeting in the final months of the year. Crypto gained mainstream momentum, but its volatility hasn’t changed. For banks and crypto infrastructures, this unpredictability kneecaps efforts to integrate crypto as an accepted currency at the point-of-sale.

Will Canada stay behind the curve on stablecoins?

Article
Jan 05, 2026

A Canadian dollar-backed stablecoin is coming, but it may get stuck in a regulatory quagmire.

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Crypto has gone mainstream in banking: The 2025 review

Article
Dec 29, 2025

Themes in stablecoins, crypto infrastructure, bank charters, and Gen Z behaviors.

JPMorgan Chase considers foray into institutional crypto trading

JPMorgan Chase considers foray into institutional crypto trading

Article
Dec 26, 2025

An institutional crypto desk would legitimize crypto in a way that no other FI could.

Our most-read banking stories of 2025

Article
Dec 26, 2025

The 10 most-read briefing articles of 2025 included analyzing Gen Z behavior, AI agents, and more.

Visa embraces Circle’s USDC for transaction settlement

Article
Dec 16, 2025

Visa will offer stablecoin settlement in Circle’s USDC for its US network, per a press release. Visa and Mastercard are investing in crypto to preserve their dominance in the US payment ecosystem. Crypto-based payments have been slow to catch on in the US—we forecast just 1.8% of US adults will transact with crypto this year. It’s unclear which components of crypto will enter the mainstream, so a strategy like Visa’s, where it invests in everything from stablecoin-issuing sandboxes and crypto settlement to cards that transact over traditional rails but pay out rewards in crypto, could position it to maintain its edge wherever crypto catches on.

PNC targets high-net-worth Gen Zers and millennials with crypto service

PNC targets high-net-worth Gen Zers and millennials with crypto service

Article
Dec 10, 2025

PNC unveiled direct Bitcoin trading for private bank clients—high net-worth (HNW) and ultra-high net-worth (UHNW) individuals. PNC clients will be able to buy, sell, and hold Bitcoin through PNC using Coinbase’s crypto as a service product. Amid the Great Wealth Transfer, banks and brokerage firms can’t ignore crypto, and they shouldn’t satisfy themselves with retail offerings. With integrated crypto trading and custody, PNC fixes a crucial competitive gap with crypto firms and forward-thinking brokerages, augmenting wealth services to attract consumers who expect to invest in crypto. Peers will follow.

Binance and Cash App make plays for Gen Alpha consumers

Binance and Cash App make plays for Gen Alpha consumers

Article
Dec 05, 2025

Cash App and Binance are targeting teen and pre-teen engagement with payments and crypto, per press releases. Emphasizing safety and financial education will be critical for any youth financial product to get off the ground. Streamlining parental controls through easy-to-monitor features like push notifications can win over parents of Gen Alpha, who are more likely to be millennials who favor mobile- and app-first financial experiences.

Crypto exchange Kraken introduces services for the ultrawealthy Gen Z

Crypto exchange Kraken introduces services for the ultrawealthy Gen Z

Article
Dec 05, 2025

Cryptocurrency exchange Kraken announced the public launch of Kraken VIP, a service akin to a private crypto bank for investors with a $10 million average balance or $80 million in annual trading volume. Crypto is tapping the ultra-luxury market with benefits and exclusivity that have been the domain of private banks and high-end credit cards. This new frontier for crypto should incite traditional financial providers to evolve their UHNW offerings to meet rising experiential expectations.

Bank of America brings crypto to investors

Article
Dec 03, 2025

Bank of America (BofA) is recommending that clients allocate up to 4% of their portfolios to crypto, a more crypto-forward stance than previously and one that clicks with demographic trends. What seems like a minor change to investment policies further legitimizes crypto as a mainstream asset and will have a long-term positive impact for BofA. Other banks should be prepared to do the same: Crypto as an investment is no longer niche, and institutions that don’t adapt will be left behind.

Payments Trends to Watch in 2026

Payments Trends to Watch in 2026

Report
Dec 03, 2025

In 2026, stablecoins, agentic commerce, and AI-driven rewards will reshape the payments industry. Providers need to bet early or risk being sidelined by faster, cheaper, and more intuitive payment experiences.

Canada moves ahead with crypto rules

Article
Nov 25, 2025

Canada published the draft of its Stablecoin Act as part of its Budget 2025 Implementation Act. It applies to stablecoins issued by entities that are not prudentially regulated. For Canadian banks and fintechs, the impending legislation signals that stablecoins are normalizing everywhere as a regulated alternative to cash as a store of value and for electronic payments. The use cases are particularly interesting for Canadian financial institutions and stablecoin issuers who will use stablecoins to move money across the US border.

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