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Credit cards Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Credit cards
The Financial Media Networks Explainer

The Financial Media Networks Explainer

Report
Jul 10, 2024

Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.

Why BNPL firms are falling behind card-linked solutions

Article
Jun 28, 2024

More Gen Zers said card-linked plans are better for shopping than fintech offerings.

Card disputes grew in 2023—here’s why issuers aren’t concerned, but merchants are

Article
Jun 21, 2024

For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs

Key ways everyday banking habits differ between generations

Article
Jun 11, 2024

And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.

Google Pay helps customers maximize credit card rewards and removes checkout friction

Article
May 21, 2024

It also includes features to minimize checkout friction as Google Pay tries to streamline the experience

CFPB criticizes credit card rewards programs

Article
May 10, 2024

The report claims issuers create misleading marketing materials and block or delay earned benefits. Issuers are already fighting back

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Report
May 10, 2024

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

A credit card recovery may take longer than anticipated after shaky Q1 delinquencies

Article
Apr 15, 2024

But the data suggests a full credit card recovery will likely take longer than expected

BNPL is making strides but struggling to grab a meaningful share of US retail sales

Article
Apr 15, 2024

BNPL is still a small retail payments player. While 73% of US consumers said they’d heard of BNPL in 2022, just 5.8% said they’d used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast—just 1.1% of total US retail sales.

Mastercard adds perks for popular T&E and health/wellness spending

Article
Apr 08, 2024

This can make it a more attractive network for issuers to partner with, given credit card rewards can make or break customer retention

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Google puts new limitations on personalized ads relating to consumer finance

Article
Feb 26, 2024

Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.

Pix Explainer 2024

Pix Explainer 2024

Report
Feb 09, 2024

Cash is no longer king in Brazil after being dethroned by the central bank’s instant payments system, Pix. This report explores who’s using Pix (nearly two-thirds of the population), what’s fueling its immense popularity, and how it will reshape Brazil’s payments landscape this year and beyond.

Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards

Audio
Dec 12, 2023

On today’s podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. • In our “Headlines” segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. • In “Story by Numbers,” we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. • In “For Argument’s Sake,” our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.

US Payments Digital Ad Spending 2023

US Payments Digital Ad Spending 2023

Report
Dec 05, 2023

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article
Nov 27, 2023

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

As banks tighten credit standards, new lines of credit are harder to get

Article
Nov 22, 2023

This could make it harder for riskier consumers to get approved for credit cards in the future

BNPL firms have to get creative to offer rewards that rival credit cards

BNPL firms have to get creative to offer rewards that rival credit cards

Article
Sep 18, 2023

The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

US Credit Card Digital Account Opening Forecast 2023

US Credit Card Digital Account Opening Forecast 2023

Report
Aug 04, 2023

Growth in digital account openings for credit cards is slowing, thanks to tightening standards and changing generational behaviors. But issuers are utilizing new tools to keep it afloat.

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