Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.

Archive’s AI can speed campaign planning and research, but marketers still need to check brand safety and audience fit.

Brand demands test creator authenticity: Greater creative freedom and natural influencer fit can protect audience trust and partnership value.

B2B buyers rely on experts, customers, and peers to evaluate vendors. This report examines how trusted voices shape buyer research and AI-driven discovery and whether paid social investment and influencer programs are keeping pace with buyer behavior.

Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.

UK ecommerce is entering a new growth phase, with higher spending, omnichannel investment, and expanding online categories determining which retailers pull ahead.

Trusted voices assuage price-sensitive consumers, but the effect is far stronger among younger shoppers.

Snapchat and LinkedIn curb AI slop: Brands may earn more reach with original reporting than generic AI posts.

Brands can win by focusing on key fan experiences and social-first content.

Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life.

For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.

New tools turn barista content into scalable advertising.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.

YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.

Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.

"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"

A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.

The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.