Welcome to our fourth edition of “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of four in the collection—we cover our latest forecasts for digital ad spending by channel.​

This deck will:​

• Provide an overview of digital ad spending and revenue forecasts as of H2 2026, including breakdowns by channel​
• Help ad buyers benchmark their ad spending and budget allocations against the market​
• Help publishers and solution providers assess whether their ad revenue mix is in line with industry trends​