This is our H2 2026 “UK Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and channel (a deck dedicated to programmatic appears in each H1 report). Each deck in this series gives marketers the data they need to benchmark their own spending.

This report collection can help you: 

• Benchmark marketing performance, allocate budget for campaigns, develop media strategy, and determine market sizing (brands, agencies) 
• Determine market sizing and win new business (media platforms, solution providers)