Instagram’s ad revenues are surging, fueled by Reels and creator marketing. But slowing engagement growth, uncertain adoption among younger users, and resistance to AI features raise questions about how long that momentum will last.

Live TV remains a powerful media habit across Central and Eastern Europe even as streaming and mobile entertainment expand. The result is a media landscape where established formats and newer digital behaviors thrive side by side.

Digital media adoption is broad across East Asia and Oceania, but attention is fragmented. Streaming, traditional TV, gaming, creator content, and AI reveal sharp differences in how connected audiences spend their time.

With watch time up 50%, brands can tap devoted audiences through creator deals and natural product placements.

New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.

X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.

Native tags cut purchase friction and give brands clearer conversion data.

Facebook’s massive reach still attracts ad dollars even as its usage growth stalls. Commerce, video, and automated advertising offer fresh opportunities, but it has weak appeal among creators and younger users.

Stronger creator influence helps drive affiliate sales, pushing marketers to rethink how they measure performance.

YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.

YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.

YouTube has evolved into a sprawling advertising ecosystem that spans premium video, social, commerce, and AI. Its scale creates new opportunities, but marketers must navigate growing complexity to unlock better business outcomes.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

TikTok creator Khaby Lame is scaling beyond human limits thanks to his AI twin, expanding his global reach as part of a $900 million deal.

Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.

This FAQ breaks down what’s next for the creator economy and how marketers should respond.