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Learn More →The Next Era of Social Commerce
Networks Flood Their Systems With Commerce Content as the Shopping Assistant Era Dawns
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Table of Contents
Executive Summary
The next era of social commerce will be defined by AI agents—whether social networks like it or not
How social networks will use agents to muscle into the consideration phase
Networks’ efforts to assert their shopping agents will create new risks and inflame old sore points
What social commerce success looks like in the future
EMARKETER Interviews
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Media Gallery
About This Report
As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.
Table of Contents
Executive Summary
The next era of social commerce will be defined by AI agents—whether social networks like it or not
How social networks will use agents to muscle into the consideration phase
Networks’ efforts to assert their shopping agents will create new risks and inflame old sore points
What social commerce success looks like in the future
EMARKETER Interviews
Sources
Media Gallery
After years of growth, retail social commerce sales will surpass $100 billion in 2026. But as AI-influenced commerce ramps up, social networks must navigate driving commerce growth on their own platforms while fending off threats from agents available in other digital channels.
Key Question: How will the rise of AI shopping assistants change social networks’ commerce ambitions?
Key Stat: Annual US social commerce sales will increase by nearly $50 billion over the next three years.
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authors
Max Willens
Contributors
- Rahul Chadha
- Director, Report Editing
- Eleni Digalaki
- VP, Global Content Operations
- Madan Kumar
- Copy Editor
- Sarah Marzano
- Principal Analyst, Retail Media
- Nate Elliott
- Principal Analyst, GenAi in Advertising
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Minda Smiley
- Yoram Wurmser
- Principal Analyst
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