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Content moderation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Content moderation
Snapchat launches creator campaign amid TikTok uncertainty

Snapchat launches creator campaign amid TikTok uncertainty

Article
Jan 16, 2025

Snapchat launches ‘Find Your Favorites’ campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

Bluesky seeks a $700 million valuation—and an identity apart from Meta, X

Bluesky seeks a $700 million valuation—and an identity apart from Meta, X

Article
Jan 13, 2025

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Bluesky seeks a $700 million valuation—and an identity apart from Meta, X

Bluesky seeks a $700 million valuation—and an identity apart from Meta, X

Article
Jan 13, 2025

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Meta will ease up on content moderation in significant reversal

Meta will ease up on content moderation in significant reversal

Article
Jan 08, 2025

Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.

Despite Wikipedia's global controversies, it remains a critical piece of the search landscape

Article
Nov 06, 2024

India urges reclassification of wikipedia: As officials question site's neutrality, it remains a critical part of global search ecosystem.

TikTok transparency report reveals its EU content moderation efforts

TikTok transparency report reveals its EU content moderation efforts

Article
Oct 25, 2024

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

X issues transparency report to win back advertisers

Article
Sep 26, 2024

X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.

OnlyFans reports record $6.63 billion for 2023

OnlyFans reports record $6.63 billion for 2023

Article
Sep 09, 2024

OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.

 X files federal antitrust lawsuit charging GARM with coordinating a platform boycott

X files federal antitrust lawsuit charging GARM with coordinating a platform boycott

Article
Aug 06, 2024

Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.

Brand Safety 2024

Brand Safety 2024

Report
Apr 10, 2024

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

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TikTok users aren’t sold on TikTok Shop

Article
Mar 01, 2024

TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.

Meta responds to regulatory pressure with enhanced teen privacy settings

Meta responds to regulatory pressure with enhanced teen privacy settings

Article
Jan 09, 2024

Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.

Threads and TikTok struggle to block misinformation and conspiracies

Threads and TikTok struggle to block misinformation and conspiracies

Article
Sep 13, 2023

TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.

Must-Do’s for Twitter’s New CEO

Must-Do’s for Twitter’s New CEO

Report
May 18, 2023

Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?

Australia has an influencer marketing problem, and it’s not alone

Australia has an influencer marketing problem, and it’s not alone

Article
May 02, 2023

Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.

After CEO testimony, TikTok may be in more trouble than we thought

After CEO testimony, TikTok may be in more trouble than we thought

Article
Mar 23, 2023

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain

Google launches a PaLM API and injects AI chatbot tech into Workspace

Google launches a PaLM API and injects AI chatbot tech into Workspace

Article
Mar 16, 2023

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

ChatGPT enters the Apple App Store policy battleground

ChatGPT enters the Apple App Store policy battleground

Article
Mar 06, 2023

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

Market exhilaration over ChatGPT could mean the end of caution

Market exhilaration over ChatGPT could mean the end of caution

Article
Jan 30, 2023

Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.

The Daily: 2023 digital trends—Downgrading digital ad spend, Big Tech solves content moderation, and more

Audio
Jan 04, 2023

On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.

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