Snapchat launches ‘Find Your Favorites’ campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.
Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.
India urges reclassification of wikipedia: As officials question site's neutrality, it remains a critical part of global search ecosystem.
TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.
Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?
Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.
Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.
Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.
On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.
Powerful data and analysis on nearly every digital topic.
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