Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.

Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.

Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.

Oversight Board punts on Facebook's Trump Ban: Following months of deliberation, the Facebook Oversight Board has decided to let Facebook make the final decision on how to enforce President Trump’s account.

eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.