Coinbase Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coinbase

Banks are becoming stronger crypto competitors

Article
May 06, 2026

With clearer regulations, banks will likely become stronger crypto competitors.

AI Visibility Index: Financial Services Q1 2026 Leaderboard

AI Visibility Index: Financial Services Q1 2026 Leaderboard

Article
Apr 15, 2026

In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Coinbase angles to power Cloudflare’s agentic commerce stablecoin

Coinbase angles to power Cloudflare’s agentic commerce stablecoin

Article
Mar 20, 2026

As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.

Zerohash joins Stripe, Fidelity, and Coinbase in a race for national trust charters

Article
Mar 11, 2026

Banking groups are stuck in 2022, and fear is holding back payment modernization.

Stablecoin Explainer 2026

Stablecoin Explainer 2026

Report
Mar 02, 2026

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

Coinbase expands toward full-serve brokerage with stock and ETF trading

Article
Feb 27, 2026

Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.

Meta to jump back into the stablecoin arena in late 2026

Article
Feb 26, 2026

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

PNC targets high-net-worth Gen Zers and millennials with crypto service

PNC targets high-net-worth Gen Zers and millennials with crypto service

Article
Dec 10, 2025

PNC unveiled direct Bitcoin trading for private bank clients—high net-worth (HNW) and ultra-high net-worth (UHNW) individuals. PNC clients will be able to buy, sell, and hold Bitcoin through PNC using Coinbase’s crypto as a service product. Amid the Great Wealth Transfer, banks and brokerage firms can’t ignore crypto, and they shouldn’t satisfy themselves with retail offerings. With integrated crypto trading and custody, PNC fixes a crucial competitive gap with crypto firms and forward-thinking brokerages, augmenting wealth services to attract consumers who expect to invest in crypto. Peers will follow.

Banks fight crypto companies’ charter wave

Article
Nov 04, 2025

The Independent Community Bankers of America (ICBA) urged the Office of the Comptroller of the Currency (OCC) to reject Coinbase’s application for a national trust charter, arguing that the application has “serious deficiencies.” The Trump administration’s crypto friendliness is a threat to banks as much as regulatory leniency and stablecoin clarity is a relief: A trust charter confers legitimacy on a crypto firm, but it doesn’t require deposit insurance. These standards may enable crypto companies to compete more vigorously with traditional institutions.

Southwest Airlines is the latest brand to launch a rewards debit card

Article
Oct 31, 2025

Southwest Airlines rolled out a rewards debit card, per a press release. The Southwest Airlines Rapid Rewards Debit Card runs on Visa’s network and is issued by Sunrise Bank in partnership with SoFi-owned Galileo’s card issuing platform. Offering a debit card helps Southwest tie customers closer to its loyalty program. But getting consumers to sign up may be a tough sell. Consumers who don’t have the credit scores or means to pay for a Southwest credit card may balk at parking $2,500 a checking account.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Citi accelerates institutional adoption of crypto infrastructure

Article
Oct 29, 2025

Citi is partnering with Coinbase to build stablecoin payment capabilities for institutional clients. The partnership will focus initially on crypto on- and off-ramps, which enable clients to convert between digital assets and fiat currencies. It’s unlikely that many banks will build their own integrations with crypto rails. But with infrastructure partnerships, native on- and off-ramps should become more common. Cryptocurrencies and blockchain infrastructure will be increasingly complementary to the traditional financial system.

Coinbase wants to be the dominant crypto payment rail

Article
Oct 24, 2025

Coinbase debuted Payments MCP so that AI agents can access on-chain wallets, blockchain onramps, and stablecoin payments, per a blog post. Crypto payment rails don’t yet have market consolidation at the scale of the Mastercard-Visa duopoly. Crypto platforms that enable a broad range of commerce can lock up dominant positions as more mainstream payment platforms facilitate crypto and more retailers accept it. However, convincing consumers of the benefits of stablecoin will take time. Only 1.8% of the US population currently transact with crypto—but we anticipate that share to almost double by 2027, per our forecast.

Mastercard, Coinbase offer $2 billion for BVNK’s crypto infrastructure

Mastercard, Coinbase offer $2 billion for BVNK’s crypto infrastructure

Article
Oct 10, 2025

Mastercard and Coinbase are reportedly in talks to acquire BVNK for approximately $2 billion, per an exclusive from Fortune Crypto. The scale of this deal underscores stablecoin’s acceptance into the mainstream of payments. Mastercard’s eagerness to seize BVNK’s capabilities suggests that traditional payment rails can no longer ignore stablecoins, and must integrate with the payment method to avoid being left behind.

Google Cloud is developing its own blockchain

Article
Aug 27, 2025

The news: Google Cloud is creating its own blockchain, named Google Cloud Universal Ledger (GCUL), for payments and financial products. Our first take: The post-GENIUS Act environment has major institutions scrambling to get a first-mover advantage on stablecoins. Google likely is betting that it’s better positioned to offer clients and financial institutions than Stripe’s Tempo or Circle’s Arc because its blockchain service simplifies integration for multiple currencies and assets, stabilizes fees, and is designed for safety—as a private and permissioned system, it benefits from Google’s tech security stack.

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Article
Aug 01, 2025

The news: JPMorgan Chase and Coinbase partnered to offer Chase's customers new ways to access crypto. This fall, customers will be able to link Coinbase directly to their bank accounts, buy crypto with Chase credit cards, and convert rewards points to USDC, per a press release. Why this matters: This partnership is a big step toward bridging the gap between traditional finance and crypto. By letting customers use their credit cards to buy crypto or redeem their Chase Ultimate Rewards points for USDC, the companies could accelerate crypto adoption. It’s also another salvo from JPMorgan against data aggregators and open banking firms after the bank announced that it would charge these companies to access customer data—particularly around payments. JPMorgan is integrating directly with Coinbase rather than using APIs from a company like Plaid.

Coinbase to launch credit card with Bitcoin rewards

Article
Jun 13, 2025

The news: Coinbase will launch its first credit card on the American Express network this fall. Our take: This card could be a strong retention play to keep existing users from using an alternative crypto exchange but likely won’t move the needle on broader adoption.

Shopify will pilot stablecoin retail payments with Coinbase and Stripe

Article
Jun 13, 2025

The news: Shopify partnered with Coinbase and Stripe so customers can pay with the USDC stablecoin at checkout. Our take: Coinbase is the biggest winner in this partnership. Cryptocurrency needs to gain traction with a wide merchant network to accelerate its use, and Shopify represents a huge score for Base.

Payments Trends to Watch in H2 2025

Payments Trends to Watch in H2 2025

Report
Jun 12, 2025

Tariff uncertainty, billion-dollar merger and acquisition deals, and a jump in social commerce will create new dynamics in the payments industry in H2 2025. Burgeoning tech like agentic AI and stablecoins will further shake up the space.

PayPal aims to grow PYUSD adoption with rewards, expanded Coinbase tie-up

Article
Apr 24, 2025

The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or