Citi Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Citi

Wall Street banks face more than $1B in fines over WhatsApp use

Article
Aug 24, 2022

Wall Street banks are expected to face more than $1B in fines over traders’ use of private messaging apps.

Spotlight: US Bank Digital Ad Spending

Spotlight: US Bank Digital Ad Spending

Report
Aug 12, 2022

Banks’ continued investment in marketing, led by the sales of products and solutions to the mass affluent, signals sustained growth in digital ad spending on the heels of a historic snap back in budgets since the pandemic—despite a looming economic downturn.

Tech’s losses are a win for other sectors craving digital workers

Article
Aug 08, 2022

Nike wants Big Tech’s layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It’s a trend that could diminish the tech sector’s pull on workers.

Bank of America credits ‘healthy’ consumer spending for resilient Q2

Article
Jul 20, 2022

The lender said “healthy spend levels” boosted Q2 earnings, in line with other issuers.

JPMorgan, Citi, and Wells Fargo report strong Q2 earnings but brace for potential economic downtown

JPMorgan, Citi, and Wells Fargo report strong Q2 earnings but brace for potential economic downtown

Article
Jul 18, 2022

JPMorgan, Citi, and Wells Fargo reported strong card spending in Q2, but inflation and recession fears made them pivot to a more defensive posture.

How Mercado Libre, the ‘Amazon of Latin America,’ could disrupt the region’s banking industry

Article
Jul 14, 2022

Goldman Sachs lent $233 million to help it grow its financial services presence in the region.

Banks risk public ire after $742B fossil fuel investment following climate pledges

Article
Mar 31, 2022

Despite their extensive climate commitments, banks invested $742B in fossil fuel companies during 2021.

Banks avoiding ‘new normal’ of nixed overdrafts belong to a small and shrinking club

Article
Feb 25, 2022

It’s axed overdraft fees and charges for overdraft-protection services—as the number of big US players maintaining the old normal keeps dwindling.

Spotlight: Sustainable Banking

Spotlight: Sustainable Banking

Report
Feb 10, 2022

Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.

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Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

US Premium Travel Credit Card Emerging Features Benchmark 2021

US Premium Travel Credit Card Emerging Features Benchmark 2021

Report
Dec 16, 2021

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

Citi enhances bill payments platform with Request for Pay and customer verification tool

Article
Dec 15, 2021

The solutions can help billers improve payment collection while giving customers a more efficient way to pay their bills.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

Major US issuers jumped on flexible and rewards-heavy credit cards as Q3 volume skyrocketed

Article
Oct 18, 2021

BofA, Chase, Citi, and Wells Fargo notched growth above 20% thanks to economic improvements and new and revamped card products.

Citi’s digital chief binds together product and business processes

Citi’s digital chief binds together product and business processes

Article
Sep 21, 2021

In an exclusive Q&A with Insider Intelligence, Michael Naggar talks about his role in evangelizing the adoption of Agile processes and how this transformation impacts Citi’s business culture.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

The Banking Heads of Digital Report

The Banking Heads of Digital Report

Report
Aug 27, 2021

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing. 

Citi blurs the line between credit cards and BNPL solutions with new Spot card

Article
Aug 05, 2021

The Spot card’s vast acceptance network could make Citi a formidable player in the BNPL space and threaten business for incumbent players like Afterpay and Klarna.

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

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