Citi Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Citi
US Banking Digital Ad Spending 2023

US Banking Digital Ad Spending 2023

Report
Sep 19, 2023

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

GenAI and embedded finance steal the show at Finovate Fall 2023

GenAI and embedded finance steal the show at Finovate Fall 2023

Article
Sep 15, 2023

Generative AI and embedded finance popped up across a host of conversations—we give our take on how firms should approach these innovations.

Amazon adds new BNPL option to strengthen digital wallet

Article
Aug 18, 2023

The company has been beefing up its BNPL capabilities ever since its exclusivity period with Affirm ended earlier this year

Bank earnings show consumer confidence, but storm clouds haven’t passed

Article
Jul 17, 2023

Growing debt, high interest rates, and recessionary threats could spell trouble despite the positive spending patterns

Soaring BNPL use during Prime Day reflects increasing demand for the payment method

Article
Jul 14, 2023

Amazon’s BNPL partners—Affirm and Citi—likely benefited from growing consumer demand for the tool

Credit Card Risks in a Darkening Economy

Credit Card Risks in a Darkening Economy

Report
Jul 05, 2023

Issuers are bracing for a recession to take a toll on charge-off rates, merchant fee revenues, and interest income. But have they fully baked in the economic threats consumers face?

Affirm strengthens ties with Amazon despite exclusivity agreement ending

Article
Jun 08, 2023

The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach

Most Wall Street lenders rise above regional banking chaos to post buoyant first quarter results

Article
Apr 20, 2023

Bumper profits, struggling investment banks, and swelling customer deposits were all themes in banks’ Q1 earnings.

Credit Card Trends to Watch for 2023

Credit Card Trends to Watch for 2023

Report
Mar 10, 2023

High inflation and growing interest rates are putting the credit card industry in a precarious position. As 2023 progresses, issuers and networks will rethink their strategies and marketing schemes to protect their bottom lines.

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Investment banking profit squeeze forces Citi to think beyond job cuts

Article
Mar 10, 2023

Banks are under pressure to slash costs amid weak dealmaking. Citi is cutting jobs but also spending big in a strategy shift.

Banking’s flexible working arrangements keep evolving despite back-to-office drive

Article
Mar 09, 2023

The mix of flexible working arrangements banks and fintechs offer could create recruitment advantages for opportunistic firms.

AI-powered tools can reshape banking but lenders need to be aware of the risks

Article
Mar 08, 2023

Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.

UK-based fintech Evident creates the first AI Index to track banks’ progress in implementation

UK-based fintech Evident creates the first AI Index to track banks’ progress in implementation

Article
Feb 02, 2023

Just as the tech blows up in banking, UK startup Evident has created a non-biased index that scores banks on AI development and implementation.

Goldman Sachs forced to ax 3,200 jobs in wake of costly gamble on Marcus diversification

Article
Jan 10, 2023

Mass layoffs at the Wall Street bank and a forecasted 46% drop in profits are symptomatic of the broader banking industry slowdown.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

Here’s what leading asset managers think are the biggest trends in green investing

Article
Nov 29, 2022

We wrap up what happened at last week’s Wealth Management Transformation Summit session on ESG in London.

US Mobile Banking Emerging Features Benchmark 2022

US Mobile Banking Emerging Features Benchmark 2022

Report
Nov 28, 2022

This sixth annual study ranks mobile app capabilities across 20 US financial institutions on 42 emerging features, weighted by consumer demand.

The Banking Head of Digital’s Five-Year Innovation Strategy

The Banking Head of Digital’s Five-Year Innovation Strategy

Report
Oct 14, 2022

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

Citi joins Project REACh to boost financial inclusion amid recession worries

Citi joins Project REACh to boost financial inclusion amid recession worries

Article
Sep 07, 2022

The programs are a part of Project REACh and can help Citi make up for potential losses in the event of an economic downturn.

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